The Early Years Podcast Episode 011
Elizabeth Moody-Stuart of Officrèche, June 2016In episode 11 of the Early Years Podcast, we talk to Elizabeth Moody-Stuart creator of Officrèche – a nursery and co-working space in Brighton.
Alongside full time childcare provision, Officrèche offers flexible childcare services to the local community of freelancers, flexible workers and small business owners – some of whom also pay to use the shared office space on the same premises.
It’s an interesting business model, but it’s clear that there’s demand: people travel from far and wide to use Officrèche’s services.
We talk to Elizabeth about:
- the origins of the idea
- the unique challenges the team face in delivering flexible care that meets the changing needs of society, while maintaining high quality childcare standards
- the importance of building a good team
- the advantages of bringing in experts and consultants
- some of the excellent work Elizabeth and her team have done to promote Officrèche using social media and a content marketing strategy.
So, have a listen, tell your friends and please do let us know what you think on twitter @eypodcast or on the comments below. You could also give us a rating on itunes!
As always, we hope you enjoy listening.
Useful links:
- Blog post on Officrèche’s use of social media and content marketing
- www.officreche.com
- Officrèche on twitter
- Third Door – nursery with co-working space in London
It was really enjoyable mulling with you both – thank you for your time and the invitation to the conversation. I do hope that other nurseries might pick up some tips from us on how to maximise their word of mouth appeal via social media. This EY podcast is an excellent resource for research and imitation – and the library of recordings is growing – well worth a listen!
The bit I missed out was the name of our amazing manager Lisa Taylor – the best search engine optimisation in the world is no use at all unless the team that runs your business is well led and well motivated. Lisa inspires and cajoles, keeping her sense of humour, she problems solves with initiative for the team and the business – we are very lucky to have found her.